Our high protein, grass-fed yogurt at an affordable price really resonated with the buyer, as well as our commitment to health and wellness community initiatives, said Therese Meers, an attorney who specialized in providing legal assistance to small businesses before co-founding Saga Dairy in 2015 with her husband Phil, who has a background in corporate restructuring. She added: Viking is a national brand in nearly 1,000 stores from California to the Carolinas, as far north as Michigan and Wisconsin and as far south as Texas and Florida. Americas first yogurt? The Meers - who dont hail from Iceland - are taking a novel approach to marketing their high-protein skyr-style yogurts, by going back in time to present yogurt as the fuel that powered the Vikings on their epic voyages across the Atlantic, and inviting fans to Unleash your inner Viking. The packaging - which playfully describes the product as Americas first yogurt! adds: The Viking Sagas tell the story of how they first brought Viking yogurt to America 1,000 years later, it finally returns People really like the fact that were a family-owned business However, the fact that Saga Dairy (which is based out of Boston and Chicago and manufactures its products in upstate New York) is a family-run business producing a high-quality product is more important to retail buyers and consumers than whether the founders are Icelandic, Therese Meers told FoodNavigator-USA after the launch. People really like the fact that were a family owned business and they want to support what were trying to do, which is make high protein, lower sugar yogurt more accessible, something you can eat daily, not a treat [each 6oz pot has 16-19g protein and 5-14g sugar; the pure variety has 5g sugar all from the milk - and 19 g protein]. But they also really like the taste and the texture. We spent a long time working with experts at the University of Illinois to understand the cultures to use and get the recipe exactly right. The flavors include Pure, Vanilla, Coconut Creme (with coconut ream and shredded coconut), Strawberry, Blueberry, and Cucumber Mint. Saga Dairy founders Phil and Therese Meers We dont need to add as much sugar Meers added: Because were taking out more of the whey [Viking Icelandic Yogurt is strained for longer than Greek yogurt, so requires four cups of milk to make one cup of yogurt vs three for Greek yogurt, she says], we dont need to add as much sugar. As for the flavors, while cucumber mint might sound a little off the wall, its one of the things that impressed buyers about the brand, which is bringing something new and unique to the category, she added. Consumers also like the fact that Viking comes in 6oz cups (many other players in the category have reduced their cup sizes to 5.3oz), but still retails at a lower price ($1.59 or $1.25 on sale), she said. Not everyone can afford to spend $2-3 on a cup of yogurt.
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"The merger of the two companies met the criteria required by the Overseas Investment Act 2005," the Overseas Investment Office said. "The application involved significant business assets, and so to gain consent the applicants needed to demonstrate their business experience and acumen, their financial commitment, and that those controlling the companies are of good character and meet certain criteria under the Immigration Act 2009." The Overseas Investment Office called the Commerce Commission's decision on the matter "not relevant" to its own assessment, because they are subject to different tests. "The Commerce Commission test relates to competition in a market, which is different to the criteria that the Overseas Investment Office is required to consider for an application involving significant business assets," the Overseas Investment Office explained. Vodafone Group and Sky Network Television reached an agreement to form an integrated telco and media group in June 2016 via Sky acquiring all Vodafone NZ shares for a total purchase price of NZ$3.44 billion through the issue of new Sky shares, in return giving Vodafone Europe a 51 percent stake in the combined group, in addition to cash consideration of NZ$1.25 billion funded through new debt. Vodafone NZ had previously warned that it would review the commission's rejection and "consider all courses of action". One of the Commerce Commission's strongest reasons for the merger rejection was the issue of premium sports content ownership, with the competition issues presented to the companies in October last year also not sufficiently addressed. "The proposed merger would have created a strong vertically integrated pay-TV and full service telecommunications provider in New Zealand owning all premium sports content. We acknowledge that this could result in more attractive offers for Sky combined with broadband and/or mobile being available to consumers in the immediate future," Commerce Commission chair Mark Berry said at the time. "Internationally, the trend for bundles that package up broadband, mobile, and sport content is growing. Given the merged entity's ability to leverage its premium live sports content, we cannot rule out the real chance that demand for its offers would attract a large number of non-Vodafone customers." The New Zealand High Court had also ruled that there would be a short-term delay if the merger were to be approved, with its ruling prohibiting Vodafone and Sky from completing their merger until midnight on the third day after the Commerce Commission's decision. Rival telecommunications providers Spark, 2degrees, and InternetNZ had filed proceedings with the High Court , saying a short delay would provide them with "breathing space" wherein they could examine and question approval from the Commerce Commission, should it be given.
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